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Consumer Behavior

  • "Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly...

    Publisher : Wiley
    published : 2016
  • Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we...

    Publisher : HarperCollins
    published : 2009
  • When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson?s philosophy has given birth to a new way of learning about market share and how to gain it. In this...

    Publisher : Houghton Mifflin Harcourt
    published : 2007
  • A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone ?important?? Why are we more likely to fall in love...

    Publisher : The Crown Publishing Group
    published : 2008
  • It's a new era of business and consumerism—and you play a role in defining it Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what...

    Publisher : Wiley
    published : 2011
  • NEW EDITION, REVISED AND UPDATED affluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more. We tried to warn you! The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this book can safely be called prophetic...

    Publisher : Berrett-Koehler Publishers
    published : 2014
  • The highly acclaimed manual for changing everyday habitsnow in an all-newthird edition!

    Publisher : New Society Publishers
    published : 2011
  • Demographics of the U.S. is a reference book for those who want perspective on the many changes in American life--a perspective critical for understanding what the 21st century will hold. New Strategists editors scoured web sites and government reference books to locate the most revealing trend data. The result is a compilation of statistics that...

    Publisher : New Strategist Press, LLC
    published : 2012
  • This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a one-stop source of facts and insights. The contributors explore hundreds of major consumer protections that have significantly enhanced the quality of life and safety...

    Publisher : ABC-CLIO
    published : 2015
  • The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge...

    Publisher : Wiley
    published : 2016