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Marketing Concurrence

  • Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on...

    Publisher : Taylor and Francis
    published : 2013
  • An unrivalled and entertaining introduction to the essentials of critical theory in marketing

    Publisher : SAGE Publications
    published : 2009
  • 'This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible.’ -  Pauline Maclaran Professor of Marketing & Consumer Research, Royal Holloway University of London, Editor in Chief Marketing Theory

    Publisher : SAGE Publications
    published : 2014
  • Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.

    Publisher : SAGE Publications
    published : 2010
  • Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

    Publisher : Palgrave Macmillan Ltd.
    published : 2003
  • Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 11. Auflage wurden neue Entwicklungen, wie z.B. Social Media Kommunikation, integriert....

    Publisher : Gabler Verlag
    published : 2012
  • The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think...

    Publisher : SAGE Publications
    published : 2006
  • Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverständnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen...

    Publisher : Springer Berlin Heidelberg
    published : 2016
  • In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer value, which in turn affects both return-on-investment...

    Publisher : Emerald Group Publishing Limited
    published : 2005
  • Im Gegensatz zu sogenannten Klassikerlehrbüchern mit zu hohem Umfang ist dieses Marketingbuch leicht anwendbar, klar strukturiert und stellt den relevanten Lerninhalt kompakt dar. Dieses bei Studierenden beliebte Lehrbuch führt praxisorientiert in das Marketing ein. Im Fokus steht dabei das (klassische) Konsumgütermarketing. In Teil I (Grundlagen des...

    Publisher : De Gruyter
    published : 2012